A Velocity Rule in SmartRepricer refers to a pricing strategy that automatically adjusts product prices based on their sales velocity—the rate at which an item sells over a specific period.
Why Use Velocity Rules?
Velocity Rules help you:
Maximize profit on fast-moving items.
Stimulate demand for slow movers.
React dynamically to changing buyer behavior.
Reduce overstock and avoid FBA long-term storage fees.
Maintain a competitive but profitable repricing strategy.
How Does Sales Velocity Work?
SmartRepricer calculates sales velocity using the following formula:
Units sold over a specified time frame ( e.g., 7, 14, 30 days )
You can define multiple velocity tiers, each with its pricing strategy
Where can I adjust the velocity settings?
You can adjust your velocity settings in the SmartRepricer Create Your Own Strategies tab.
You can find more information about Create Your Own strategies here.
The ones in Create Your Own strategies are respectively:
Buy Box
Featured Merchants
Lowest Price
Custom Strategy
You can adjust your Velocity settings in the Pursuit section of the strategies.
Additionally, you can filter and update the products included in Velocity from the Listings page.
What Timeframes Are Available?
Last 7 Days
Last 14 Days
Last 30 Days
Example of a Velocity Rule Setup
Rule Name: Velocity-Based Repricing:
High Velocity (20+ units/7 days): Increase price by 5% (up to max)
Medium Velocity (10-19 units/7 days): No change
Low Velocity (<10 units/7 days): Decrease price by 5% (not below min)
When Should I Use a Velocity Rule?
Use Velocity Rules when:
You have seasonal products
You're selling popular items
You notice inventory piling up
You want to run price experiments
Can I Exclude SKUs From Velocity Rules?
Yes, you can apply rules only to specific SKUs or ASINs and set up exceptions in the rule settings.
Best Practices for Velocity-Based Pricing
Start with Conservative Changes
Monitor SKU Performance Weekly
Avoid Frequent Rule Changes
Combine with Inventory Age
Use Alerts