SmartRepricer offers a comprehensive range of strategies to help Amazon sellers optimize their pricing and stay ahead of the competition. These strategies empower Amazon sellers to optimize pricing strategies, increase sales, and maximize profits in an ever-competitive marketplace. SmartRepricer helps businesses stay competitive and achieve their desired outcomes by leveraging advanced algorithms and real-time repricing.
The Strategy feature makes your SmartRepricer experience more unique and targeted. Creating a strategy and assigning it to your listings should be one of the first things you do after you set up your SmartRepricer account. After selecting a strategy and assigning it to your listed products, repricing is being processed based on that particular strategy you decided to proceed with.
Adding Your Strategy
You can either select from the existing AI-powered strategies created by SmartRepricer or proceed with making your own strategy.
Note: After customizing your plan, don’t forget to choose a default strategy under the “marketplaces” section on the left.
Strategy Templates
Whether you are an FBA or an FBM seller, you can choose the strategy that suits you and start enhancing your repricing.
Select your strategy based on your fulfillment type (FBA or FBM) to adjust your strategy.
Sales Booster
The ultimate goal for this strategy is to increase your sales. It may lead to price reductions to pursue the buy box. Therefore, review your minimum price and ensure you are comfortable selling at that price point. While the strategy aims to raise prices whenever feasible, its primary objective remains acquiring and retaining the buy box position.
Profit Booster
What you can get from having this strategy is to boost your profits while targeting the buy box. This strategy is highly likely to generate sales surpassing the buy box's price. You can pursue the buy box while placing a stronger emphasis on maximizing profits rather than focusing solely on sales. It is particularly suitable if you are a seller who prioritizes profit optimization, even if it means experiencing slightly slower sales.
Balanced Enhancer
The Balanced Enhancer strategy effectively balances sales and profit for you. It is designed to achieve optimal results by striking a harmonious equilibrium between maximizing sales volume and maximizing profitability. This strategy is well-suited for sellers who value both sales growth and profitability. It enables you to capture market share and increase sales volume while maintaining a healthy bottom line. By dynamically repricing your products based on market conditions, this strategy ensures you are competitive while still achieving your profit targets.
Aggressive Lowest
This strategy is configured to target the lowest price in the market aggressively. The primary objective of this strategy is to capture a significant market share by offering the lowest prices. By strategically undercutting competitors, you can attract cost-conscious customers who prioritize price above other factors. This repricing strategy is ideal for sellers looking to gain a competitive edge through aggressive pricing and rapid sales.
Min/Max Pricing
If you want to set your own minimum and maximum prices, select File Upload, SellerRunning, or InventoryLab.
If you wish for SmartRepricer to do these calculations, choose and determine the ROI or Fixed Profit Model.
After customizing your preferences, you can complete the creation of your strategy.
Create Your Strategy
You can create your strategy based on your preferences and priorities. You can either select three pre-configured strategies or customize your strategy.
Buy Box
The Buy Box strategy helps you win the Buy Box and re-adjust your strategy once you win the buy box. This strategy type works by targeting the seller holding the buy box. All you need to do is customize this competing strategy and set your preferences. You should adjust your preferences first for getting the buy box and then for staying in the buy box.
Featured Merchants
This strategy again works for winning the buy box; however, it is only for competing featured merchants. Featured merchants meet Amazon's eligibility criteria for the buy box and are more likely to secure the coveted buy box position. As an option, you can establish your desired minimum and maximum prices for listings assigned to this strategy, considering profitability as a key consideration.
Lowest Price
By choosing this strategy, you compete with the lowest price offered. You aim to win the buy box but are targeting to reach the lowest price.
Custom Strategy
Besides the pre-configured strategies, you can configure a custom strategy as well. Here, you determine the competitors, how to compete with the buy box, and what to do once you win the buy box. The only different step here than the pre-configured ones is “competitors”.
Getting The Buy Box
From the options in the “pursuit” tab:
Select the price and currency or percentage against the competition
Choose to enable or keep disabled “price differently against” options either for Prime sellers (FBA and FBM) or Amazon
Choose your repricing when there is no competition or when the Buy Box is suppressed
Adjust your price when the competition matches or is below your min price
Set rules for velocity and stock quantity if you wish
Choose using max price when out of stock or not
Staying in the Buy Box
Continue to the “maintenance” tab and decide how you prefer to proceed when you win the buy box. Once you’ve won the buy box, you can choose to:
Raise Price - Based on competition
Raise Price - Based on your Price
Lower Price
Do Not Reprice
Disabled
Min/Max Section
If you want to set your own minimum and maximum prices, select File Upload, SellerRunning, or InventoryLab.
If you wish for SmartRepricer to do these calculations, choose and determine the ROI or Fixed Profit Model.
Completion of the process
After customizing your preferences, you can complete the creation of your strategy.
Determine Your Competitors
Set your preferences for competition: which competitors you will fight the buy box for or which sellers you don’t want to compete with.
Choose the competition type that your listings will compete against
Enable or disable the “featured sellers only” option
Decide if you want to exclude the following options:
Amazon as a competitor
Sellers by their ID
Sellers by their feedback rating
Sellers by their feedback count
Back-ordered sellers
Competition with longer handling time
Choose the condition of used items to be considered competition
Select the time range for your last sale
Getting The Buy Box
From the options in “pursuit” tab:
Select the price and currency or percentage against the competition
Choose to enable or keep disabled “price differently against” options either for Prime sellers (FBA and FBM) or Amazon
Choose your repricing when there is no competition or when the Buy Box is suppressed
Adjust your price when the competition matches or is below your min price
Set rules for velocity and stock quantity if you wish
Choose using max price when out of stock or not
Staying in the Buy Box
Continue to the “maintenance” tab and decide how you prefer to proceed when you win the buy box. Once you’ve won the buy box, you can prefer to:
Raise Price - Based on competition
Raise Price - Based on your own Price
Lower Price
Do Not Reprice
Disabled
Mın/Max Section
If you want to set your own minimum and maximum prices, select File Upload, SellerRunning, or InventoryLab.
If you wish for SmartRepricer to do these calculations, choose and determine the ROI or Fixed Profit Model.
Complete
After customizing your preferences, you can complete creating your strategy.
